How Digital Zoo scaled client impact and won high-value business with SEOPulse
A leading SEO and GEO agency grew its tracked prompts 5x in two months and won a regional insurance pitch.
growth in tracked prompts in two months
The challenge
Search behavior is moving toward AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews. Traditional rank tracking and Google Search Console data no longer show the complete picture. Digital Zoo needed a solution that could:
- 1Track brand mentions across AI prompts. Show how brands and client solutions perform across complex prompts and multi-turn queries.
- 2Stay intuitive and cost-effective. Client teams should be able to use it without a steep learning curve or heavy software overhead.
- 3Prove measurable value to enterprise clients. Transparent metrics and dashboards that stakeholders, including executive leadership, can rely on.
- 4Scale across a portfolio. Handle a growing volume of prompts across different client industries.
The solution
In August, Digital Zoo made SEOPulse the main SEO and GEO intelligence platform in its client workflow. With SEOPulse the team built and monitored custom prompt sets, compared citation share across leading AI search engines, and turned complex AI search dynamics into clear visibility metrics.
Why clients prefer SEOPulse
- User-friendliness. The dashboard and straightforward charts let client stakeholders and executives grasp AI visibility trends at a glance, without technical jargon.
- Cost-effectiveness. SEOPulse offers a highly competitive price, so clients can cover more prompts without inflating their marketing software budgets.
Rapid scale and adoption
Key business outcomes
1. Winning high-value enterprise business
With SEOPulse’s visibility data, Digital Zoo pitched and won significant new business from a reputable regional insurance company. SEOPulse gave the agency a clear advantage in the pitch by showing how the prospect’s brand performed in AI-generated answers compared with key competitors.
2. Client-aligned KPIs and retention
The new insurance client was impressed by the clarity of the SEOPulse dashboard and set its official performance KPIs directly on SEOPulse visibility metrics. Because SEOPulse is cost-effective, extending those KPIs across several departments was straightforward. That aligns agency incentives with client outcomes and positions Digital Zoo as a trusted strategic partner.
3. Scalable operational efficiency
SEOPulse removed manual reporting overhead, so Digital Zoo’s strategists can manage a much larger prompt set while delivering data-backed recommendations across the portfolio.
“Integrating SEOPulse into our workflow has completely transformed how we demonstrate value in the GEO and modern SEO space. Within just two months, we scaled our prompt monitoring [5x]—largely because our clients genuinely prefer SEOPulse for its unmatched user-friendliness and cost-effectiveness. It gives them clear, actionable visibility without unnecessary complexity or bloated costs.”Andy Wong, Co-Founder, Digital Zoo
“The real game-changer came when pitching a major regional insurance brand. Pitching with SEOPulse allowed us to visually map out their visibility across AI engines and prove where opportunities lay. We won the business—and the client loved the dashboard so much that they built their primary search visibility KPIs directly around its metrics. SEOPulse has become an essential, cost-effective growth engine for Digital Zoo.”
Looking ahead
Digital Zoo shows how agencies can win, keep and deliver high-impact SEO and GEO work with SEOPulse. By giving agencies and their end clients an accessible, budget-friendly and powerful platform, SEOPulse helps both sides get more value as search keeps changing.
Source
- SEOPulse, Digital Zoo case study, October 2026 (agency-reported results)