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Category: Case studies

  • Digital Zoo Case Study

    CASE STUDY5 min readOctober 2026

    How Digital Zoo scaled client impact and won high-value business with SEOPulse

    A leading SEO and GEO agency grew its tracked prompts 5x in two months and won a regional insurance pitch.

    5x
    growth in tracked prompts in two months
    SEO and GEO agencyRegional insurance win
    EXECUTIVE SUMMARY
    Digital Zoo, a leading SEO and Generative Engine Optimization (GEO) agency, partnered with SEOPulse to help clients navigate search across traditional engines and AI answer engines. Starting with a pilot in mid-August, Digital Zoo grew its tracked prompts 5x in two months. Clients preferred SEOPulse for its user-friendliness and cost-effectiveness, and Digital Zoo won a major pitch for a reputable regional insurance company. That client now bases its performance KPIs on SEOPulse visibility metrics.
    5xGrowth in tracked prompts
    WonA regional insurance pitch, with KPIs built on SEOPulse metrics
    2 monthsFrom a pilot to full-scale agency rollout

    The challenge

    Search behavior is moving toward AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews. Traditional rank tracking and Google Search Console data no longer show the complete picture. Digital Zoo needed a solution that could:

    1. 1
      Track brand mentions across AI prompts. Show how brands and client solutions perform across complex prompts and multi-turn queries.
    2. 2
      Stay intuitive and cost-effective. Client teams should be able to use it without a steep learning curve or heavy software overhead.
    3. 3
      Prove measurable value to enterprise clients. Transparent metrics and dashboards that stakeholders, including executive leadership, can rely on.
    4. 4
      Scale across a portfolio. Handle a growing volume of prompts across different client industries.

    The solution

    In August, Digital Zoo made SEOPulse the main SEO and GEO intelligence platform in its client workflow. With SEOPulse the team built and monitored custom prompt sets, compared citation share across leading AI search engines, and turned complex AI search dynamics into clear visibility metrics.

    For the setup steps, see our prompt tracking across client brands workflow.

    Why clients prefer SEOPulse

    • User-friendliness. The dashboard and straightforward charts let client stakeholders and executives grasp AI visibility trends at a glance, without technical jargon.
    • Cost-effectiveness. SEOPulse offers a highly competitive price, so clients can cover more prompts without inflating their marketing software budgets.

    Rapid scale and adoption

    AUGUST 18Pilot beginsEngagement starts with a focused pilot.
    AUGUST 30Tracking expandsTracking expands as client preference for the interface and cost efficiency grows.
    SEPTEMBER 15Footprint growsThe footprint grows across expanding client scopes.
    OCTOBER 14Full-scale rolloutFull-scale agency rollout across the portfolio.

    Key business outcomes

    1. Winning high-value enterprise business

    With SEOPulse’s visibility data, Digital Zoo pitched and won significant new business from a reputable regional insurance company. SEOPulse gave the agency a clear advantage in the pitch by showing how the prospect’s brand performed in AI-generated answers compared with key competitors. For a repeatable sequence of work after the pitch, use our 90-day GEO roadmap.

    2. Client-aligned KPIs and retention

    The new insurance client was impressed by the clarity of the SEOPulse dashboard and set its official performance KPIs directly on SEOPulse visibility metrics. Because SEOPulse is cost-effective, extending those KPIs across several departments was straightforward. That aligns agency incentives with client outcomes and positions Digital Zoo as a trusted strategic partner.

    Follow an answer engine optimization workflow to turn the findings into prioritised client recommendations.

    3. Scalable operational efficiency

    SEOPulse removed manual reporting overhead, so Digital Zoo’s strategists can track prompts across client brands while delivering data-backed recommendations across the portfolio.

    “Integrating SEOPulse into our workflow has completely transformed how we demonstrate value in the GEO and modern SEO space. Within just two months, we scaled our prompt monitoring [5x]—largely because our clients genuinely prefer SEOPulse for its unmatched user-friendliness and cost-effectiveness. It gives them clear, actionable visibility without unnecessary complexity or bloated costs.”Andy Wong, Co-Founder, Digital Zoo

    “The real game-changer came when pitching a major regional insurance brand. Pitching with SEOPulse allowed us to visually map out their visibility across AI engines and prove where opportunities lay. We won the business—and the client loved the dashboard so much that they built their primary search visibility KPIs directly around its metrics. SEOPulse has become an essential, cost-effective growth engine for Digital Zoo.”

    Looking ahead

    Digital Zoo shows how agencies can win, keep and deliver high-impact SEO and GEO work with SEOPulse. By giving agencies and their end clients an accessible, budget-friendly and powerful platform, SEOPulse helps both sides get more value as search keeps changing. Explore the Agency plan for client portfolios.

    FREE BRAND SCANWant to see where your own brand stands in AI answers? Run a free brand scan with SEOPulse: app.seopulse.io/brand-scan

    Source

    • SEOPulse, Digital Zoo case study, October 2026 (agency-reported results)

  • Tenfold AI Case Study

    CASE STUDY5 min read24 September 2026

    How Tenfold AI achieved a +700% boost in AI visibility in under 2 weeks

    A legal tech firm with zero presence in AI answers fixed what blocked AI crawlers, published 10 focused pages, and reached +700% AI visibility growth and climbed 22 rank positions in 14 days.

    +700%
    AI visibility in 14 days
    TaiwanEnglishTraditional Chinese
    EXECUTIVE SUMMARY
    Tenfold AI, a legal tech firm selling into Asia, partnered with SEOPulse to get recommended by generative AI engines. Focusing on Taiwan in English and Traditional Chinese, the brand started with zero presence in AI answers. By fixing the technical barriers that blocked AI crawlers and publishing targeted content, Tenfold AI reached +700% AI visibility growth and climbed 22 rank positions within 14 days of launching its updates.
    +700%Increase in AI visibility
    +22Positions gained in AI rank
    14 daysFrom launch of updates to full result

    The challenge

    Despite offering market-leading legal technology, Tenfold AI had no visibility across the major conversational AI engines in its target region.

    Use an AI visibility audit to establish the starting point for your own brand.

    When prospective clients in Taiwan searched for legal tech solutions in English or Traditional Chinese on generative AI platforms, Tenfold AI was entirely invisible.

    The solution and strategy

    Using SEOPulse, the team ran a two-phase strategy: first make the site accessible to AI, then build targeted content around buyer intent.

    Phase 1: Technical audit and accessibility fix

    Diagnosis. SEOPulse’s technical audit found critical accessibility barriers that stopped AI crawlers from reading and indexing the site’s content.

    Resolution. The site’s delivery architecture was updated so search bots and AI engines could process all on-page information.

    Phase 2: Gap analysis and targeted content

    Diagnosis. Using SEOPulse’s prompt gap analysis, the team found 10 high-intent prompts where Tenfold AI had strong domain authority and a clear “permission to win”.

    Use our prompt tracking workflow to organise and monitor a comparable set of buyer questions.

    Resolution. Over a focused 3-week sprint, Tenfold AI created and updated 10 strategic web pages. Each page followed best practice for large language models: readable, authoritative, and backed by schema markup for AI search.

    Campaign timeline

    MONTH 1, DAY 1Baseline auditTracking set up in SEOPulse. The brand had no presence in AI answers.
    MONTH 2, DAY 1Technical fix liveRendering and crawler accessibility updates deployed. Visibility began to climb as crawlers indexed the site.
    MONTH 2, DAYS 1–7Content launch10 high-value prompt pages optimized and published in English and Traditional Chinese.
    MONTH 2, DAY 14Optimization surgeAI visibility grew +700% and average AI engine rank improved by 22 positions.

    Key results and impact

    The combined technical and content changes produced measurable gains in under two weeks: Explore enterprise AI visibility tracking for teams managing several markets.

    • Rapid 14-day result. The full gain arrived within 14 days of content going live, which shows how quickly AI engines pick up optimized signals once crawl barriers are removed.
    • +700% overall AI visibility growth. Total visibility across AI platforms grew +700% from a zero baseline.
    • Higher rank in AI answers. Average AI engine rank improved by 22 positions, placing Tenfold AI on the first screen of conversational search answers.
    • Both languages at once. Tenfold AI gained visibility on English and Traditional Chinese legal tech prompts in Taiwan at the same time.
    WHY THE ORDER MATTERED
    Fixing access first meant the team could see what each step contributed: a first gain from the technical fix, then the larger jump from a focused batch of 10 pages. No sitewide rewrite was needed. It is one brand in one market, so treat it as an example, not a promise.
    “As a legal tech firm operating in both English and Traditional Chinese across Taiwan, optimizing for generative AI search engines initially felt like a black box. Within days of onboarding with SEOPulse, their technical audit uncovered critical rendering barriers that were completely preventing AI crawlers from indexing our site. Once resolved, SEOPulse’s content gap analysis gave us a precise roadmap to execute a 1-week content sprint targeting high-intent prompts we had ‘permission to win’. Within 14 days of going live, our AI visibility jumped by +700% and our average AI engine rank climbed 22 spots. If you want to build and scale your visibility in AI search, SEOPulse is essential.”Winston Chen, CEO and Co-Founder, Tenfold AI
    FREE BRAND SCANWant to see where your own brand stands in AI answers? Run a free brand scan with SEOPulse: app.seopulse.io/brand-scan

    Source

    • SEOPulse, Tenfold AI case study, 24 September 2026 (client-reported results)